Business Today

Uber Luxury

A boutique hotel chain promises a fine blend of extravagance and out of the box experiences.

Jaisal Singh, intrepid traveller, former polo player and an "accidental hotelier" loves the hinterlands of Rajasthan. At his tented luxury camp Sujan Jawai in Rajasthan, he never tires of watching the nomadic Rabari herdsmen and the occasional leopards sunning themselves casually on the surrounding granite hills. Singh is the force behind Sujan, a brand of experiential, high on design uber luxury properties in Rajasthan and across the Indian Ocean in the grasslands of Kenya's Masai Mara wildlife reserve, catering to the creme de la creme of travel enthusiasts.

The luxury hotel chain prides itself on exclusivity, and that is evident by its relatively limited room inventory. "For the 18 years we've been around, it's never been about selling hotel rooms.

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