India Today

Venda, bro! Kerala's Thrissur has a new rallying cry in its fight against drug abuse

The campaign employs flash mobs usually orchestrated on social media to encourage young people to stay away from drugs.

It's the new mantra in Kerala's Thrissur city. Literally translating to 'Don't, Bro', Venda Bro is an anti drug campaign initiated by the local police. The campaign employs flash mobs sudden

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