NPR

Wine Not? Promotion Spills Into Editorial Newsletter

NPR newsletter subscribers bristle at wine club promotion email.
The NPR Wine Club offers three varieties of reds, inspired by NPR shows.

NPR's recent announcement of a new wine club (a bottle of "All Grapes Considered" Malbec, anyone?) garnered largely positive reaction on social media and in the press. But a decision to market the club through an NPR email newsletter that originates in the newsroom left some with a sour taste.

When listeners and readers subscribe to the "" newsletter, they do so expecting to get an email each week with links to a handful of reports from the NPR newsroom. But on Sept. 28, they instead got an email promoting the wine club, proceeds of

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