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  • Los Angeles Times

    Consumer Confidential: Verizon's freebies cost your privacy

    by By David Lazarus, Los Angeles Times Sep 18, 2017 4 minutes

    Would you give up your privacy for a shot at free concert tickets, Uber rides or Apple Music tunes? Verizon is betting the answer is yes.

    The telecom giant has unveiled a new loyalty program that it says will provide customers with "experiences you won't stop talking about" and "rewards you really, really want." All you have to do is spend at least $300 on your wireless bill or some other Verizon service.

    Oh, and one other teensy-weensy thing: You have to enroll in a marketing program called Verizon Selects, which "uses information about your Web browsing, app usage, device location, use of Verizon services and other information about you" to target you with ads.

    "All sorts of

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