Los Angeles Times

Bill Plaschke: Don't write off the 'Fight for L.A.'

LOS ANGELES - There seems to be a snickering misconception about "The Fight for L.A."

Folks, it really is a fight.

Everyone seems to believe this mythical battle between two NFL teams for a city's love is a race that already has been run.

People, the thing starts now.

The Rams will begin with the lead over the Chargers, as expected, but it's only a slight lead, much smaller than one might imagine, and one that could vanish as quickly as the Coliseum seats emptied last fall.

The Rams are leading not because of football, but because of history. The Rams are leading simply because they returned to town a year before the Chargers. They are

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