TIME

Aubrey Plaza’s status update

“IT’S BEAUTIFUL. SHOULD I TAKE A PICTURE FOR MY Instagram?” Aubrey Plaza stands up to snap an iPhone photo of the avocado toast that’s just arrived at our table. She carefully moves our water glasses to declutter the shot, which she says she’ll post the week her new movie, Ingrid Goes West, hits theaters. In the film, her character also uploads a perfect portrait of the overpriced green grub to her Instagram, with the aim of impressing a social-media influencer she wants to befriend. Now Plaza shakes her head and laughs, saying, “This is stupid.” She’s humoring me, because I’ve asked her to meet me—in honor of the film’s theme of millennial social-media obsession—at lower Manhattan’s Café Gitane, the birthplace of the food trend that’s become an Instagram cliche.

Plaza, 33, hates social media. But she’s willing to ’gram and tweet as much as necessary to get people to see the film, which she

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