How <em>Logan Lucky</em> Can Bring Back the Mid-Budget Movie
Upending the major-studio model of theatrical film releases is easier said than done. Even with streaming juggernauts like Netflix and Amazon muscling their way into the industry, there’s still really only one way to debut your movie nationwide in thousands of theaters, along with the kind of expensive marketing push needed to draw in audiences. And that’s with the help of a company like Warner Bros., 20th Century Fox, Disney, Universal, Paramount, or Sony, who have the apparatus necessary for such a rollout but demand the kind of creative control and marketing strategy that suits their bottom line.
It’s this system that supposedly drove the Oscar-winning) away from making films for four years—in 2013, would be his last movie and that he was retiring from filmmaking. But after spending some time dabbling in TV with projects like and, Soderbergh is back with a new heist comedy, and with it he’s trying to find a way around the big businesses that frustrated him so much in the past.
