This Website Uses Customer Feedback to Create Products People Want
GIRU is a product development platform that pulls consumers into the R&D process, asking them to contribute feedback and vote on potential features.
KUIU’s customers are engaged. They regularly clamor to preorder product. They’re willing to wait months for purchases to arrive. And yet Jason Hairston, the hunting apparel and gear brand’s CEO, says the company “just couldn’t manage customer feedback in a useful way.”
Related: The 7 Steps of Effective Product Development
So Hairston and outspokenness. They launched a new company, , a product development platform that pulls consumers into the R&D process, asking them to contribute and vote on potential features. After feedback is collected, those who contributed and voted -- up to 7,500 people per product -- get the first chance to pre-order, at a discount. “It’s crowdfunding for pre-orders,” Hairston says.
