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  • The Guardian

    What is Instagram actually for these days? Is it any good?

    Breakfasts? Business? Beautiful people? Once the No 1 platform for photos of pretty sunsets, Instagram has broadened its horizons. But do you need to be in the (square-cropped) picture?
    by Elle Hunt May 12, 2017 4 minutes

    Look, how much energy do I need to put into Instagram, really? Who is it even for?

    The joke smart alecks like to make about Facebook to show how uninvested they are – “how else would I know what my friends had for breakfast?” – actually applies to Instagram. The photo-sharing app has a reputation as being a bit “basic”, a one-stop superficial shop for pictures of other people’s meals, outfits and holidays – an undeniably gendered perception derived from its popularity with women.

    Those “influencers” who were quick to embrace the platform and turned out to be pioneers. Between launching in.

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