What It's Like Inside the KIND Office
The snack bar's headquarters is fun,friendly, and (no surprise) full of free munchies.
The most compelling thing about KIND’s Manhattan headquarters isn’t the Bar Bar, where staffers grab a lineup of free snack bars, but how the company got there at all. Founder Daniel Lubetzky, the son of a Holocaust survivor, says he was raised to believe in the power of and the importance of, social mission and philanthropic efforts (which have grown far beyond its for-profit business model). But you can feel it in the physical space, too, which is decorated in bright, vibrant colors and meant to be a nexus for and cooperation. Between meeting spaces, Lubetzky’s dad’s furniture adorns various offices.
