Juicero CEO Says Luxury Juicer Is 'Much More' Than Juice; Internet Is Unimpressed
The company says its $400 machine cold-presses juice out of packets sold via subscription. Then a Bloomberg News video showed people didn't actually need the press to get juice from the packets.
Sometimes, it's the Internet of stings.
Juicero, a startup that sells a pricey juice press, found that out firsthand. The company's Wi-Fi-enabled machine produces cold-pressed juice out of packets sold exclusively to owners via subscription.
Received as both Silicon Valley cautionary tale and commentary on conspicuous consumption, Juicero's story was chronicled this week.
