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Kemba's Harrowing Take On 'Greed'

In a new video for the song "Greed," the Bronx lyricist spits pensive rhymes about capitalism's winners and losers.

Greed is as old as the earth itself, but that doesn't make Kemba's song on the topic any less harrowing or powerful. Kemba's broody baritone cuts through producer Frank Drake's rumbling, he pointedly asks in the second verse of "Greed." The music video directed by No Idea's Original captures the same vibe, as Kemba rhymes in front of a desolate black background, the image of his lanky frame flashing between dimly-lit red and grayscale.

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