The Atlantic

The Donald Trump Show Is Eating Television

The must-see presidency has created a golden age for cable news—at the expense of practically everything else on television.
Source: Ray Stubblebine / Reuters

In the years before the 2016 election, cable news was approaching a demographic cliff and an existential crisis. Average primetime viewership on Fox News, CNN, and MSNBC had declined by about a third between 2008 and 2014. The median age of each channel’s viewers had crept into the late-60s or early 70s, as younger consumers turned to websites and social-media feeds for their daily news morsels.

But in 2015, Donald Trump descended an

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