Kendrick Lamar, From On High, Has The Whole World Watching

Kendrick Lamar did not come to play. That's the purest way to characterize the hilarious video meme that hit the web the same day hip-hop's self-anointed "rhyme savior" released his warning shot, "The Heart Part 4," alerting the industry to what we've all come to expect is his impending April 7 release. The 22-second clip features a cutout of the Compton rapper's frozen face attached to the shotgun-toting body of fictional stick-up man Omar from The Wire. As he stalks down the street in a bulletproof vest, his 12-gauge poking out from under his black trench coat, he can be heard whistling Omar's signature tune, "The Farmer in the Dell."

The first lookout man to spot him is a bug-eyed Big Sean. The, looks totally shook as he yells to forewarn his homies, digital stream king and rumored Kendrick collaborator , of the impending doom. "Something ain't right, yo," bobble-head Cole says, heeding the warning as Lamar, aka Cornrow Kenny, approaches the stash house they're supposed to be guarding. "Oh my God, it's Kendrick!" he yells. Predictably, Cole and Drake take off running in the opposite direction, with the crown left for the snatching.