Why Watching People Break Up on YouTube Is So Addictive
When internet-famous couples fall out of love, the result is an unsettling mix of performance and raw emotion.
There are a few schools of social-media breakup etiquette. In my experience, most people simply hope that nobody notices their Facebook relationship status turn blank and profile picture turn solo. Some—as I’ve done in the past—temporarily deactivate their accounts. Others opt for vague sadposting. Only a brave few acknowledge the uncoupling publicly.
For YouTube stars, though, the bar is different. If viewers know a YouTuber is in a relationship, the relationship—in all its glory—often becomes an integral part of the YouTuber’s video stream, from daily of the couple to video tags like the ever-popular “.” Video stars not only document the relationship, but also publicize and
