Newsweek

Adoptly, an App for Child Adoption, Was Just a Hoax

“We wanted to take the piss out of our tech-obsessed world.”
The promo video for a fake app called Adoptly shows a woman swiping on an image of a baby.
Adoptly

It's like Tinder, but for child adoption. 

No, this is not a Black Mirror synopsis. That's the concept behind Adoptly, an ill-advised new startup that aims to make the adoption process faster, easier and more, well, millennial-friendly.

"We thought in this day and age there must be a better way—something that could bring families together at the speed of modern life," the company co-founder Josh Weber says in , which shows a happy couple swiping left on babies. As interface designer

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