Inc.

no.186 After Tragedy, He Made Their Company Into His Friend’s Legacy

Bhavin Parikh and Hansoo Lee became two of the founders of Magoosh in 2008, when they were MBA students at UC Berkeley’s Haas School of Business. Propelled by its leaders’ complementary strengths, the Berkeley-based online test-prep startup slowly gained momentum. Then Parikh found himself suddenly—and tragically—alone.
CARRYING ON “As CEO, I sometimes wonder whether we are growing fast enough,” says Bhavin Parikh, who was thrust into leadership as his co-founder fought a rare, and eventually fatal, cancer. “I know if Hansoo were here, he would be pushing us even more.”

​Bhavin Parikh Magoosh • Three-year growth 1,991.3% • 2015 revenue $7 MILLION

​HANSOO, OUR CEO, was the visionary. He was the one who thought we could change the world by making test preparation affordable to everyone. As chief product officer, I was more practical and risk averse. I would always ask: How are we going to do this?

​OUR COMMITMENT TO the business drew us together. During grad school, we both forwent the traditional summer internships to work on it. We

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