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  • Fast Company

    THE BIG PICTURE

    by Nikita Richardson Jun 20, 2016 3 minutes
    Tough questions Anchor Jorge Ramos is part of Univision’s strategy to attract new viewers.

    UNIVISION

    Within the next three decades, minorities will become the majority in the U.S.—and 60-year-old Univision, currently the fifth-largest broadcast network in the country, wants to be at the center of their conversations. “The same role that we have played for the Hispanic community, we will play for the America that is coming next,” says Isaac Lee, Univision’s chief news and digital officer.

    Having locked in Latino viewers through its Spanish-language channels, Univision is now using its newly established Fusion Media Group to reach English-speaking millennials of

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