WHAT EVERY BUSINESS CAN LEARN FROM A CRISIS
When a Chipotle first opened up near our offices in lower Manhattan, the place was overrun. Lines would start forming outside even before the doors were unlocked, and they’d continue into the evening, snaking through the restaurant and spilling out onto the sidewalk. It was such a scene, some tourists would ask if a celebrity was waiting inside. The only star was an $8 burrito.
