The freshman sets the tone
Baby Ariel
Name
Ariel Martin
Age
15
Audience
Musical.ly: 13.1 million; Instagram: 2.9 million; YouTube: 1.3 million
Specialty
Lip-synced videos
Recent hit
A tousled-haired Martin offers her rendition of the 14-second
46 uncommon
WHEN ELECTRONIC ARTS NEEDED TO REBR AND ITS $2 BILLION soccer vedio game FIFA after a financial dispute with the global sport's governing body, it tapped the London-based agency Uncommon for the job—perhaps the most daunting marketing challenge of la
