02 CHOBANI VS. GENERAL MILLS
FIGHTING TO BE THE MOST IMPORTANT MEAL OF THE DAY
It’s January 6, 2016, and you’re settling down for breakfast, watching the morning news. “North Korea claims it successfully tested its first hydrogen bomb.” “State of emergency declared in Flint, Michigan, over contaminated drinking water.” A new ad catches your eye. A woman, who looks a lot like you, holds a container of Yoplait Greek 100, reading the label. All of a sudden, she throws the cup away as the voice-over says, “Potassium sorbate? Really? That stuff is used
