How to Get Featured in Entrepreneur Magazine
Most people haven’t heard of a scrappy little ski company called Renoun, but we gave it a lot of space in this issue -- a story about founder Cyrus Schenck. I bet you’re wondering: How did Schenck pull that off?
I’m going to tell you.
Why? I owe it to you. Magazines like are designed to help readers navigate their world, and we do that, interviewing successful entrepreneurs and so on. But we forget that to people in business, we are a mystery in need of solving. How do editors think? How are decisions made? And so, each month, I’m going to explain our process on this page -- the space where, in most magazines, the boss pens an advertisement for the issue you’ve already purchased. (Here’s a trade secret: Many editors hate writing those letters. Some even outsource it to underlings.)
