Bouncing Back From Failure, a Fitness Business Gets It Right

Pessimists might say MaxOut Strength Systems is cursed. Optimists—including Royersford, Penn.-based Jason Griggs and Matt Cubbler, who are launching a franchise based on the unique weight machines—would argue that the third time’s the charm. Despite two false starts, they believe they’ve got what it takes to get the fitness world pumped, and they’re ready to put their money where their muscle is with MaxOut Strength Studio.

The MaxOut system was developed over a 13-year period by orthopedic surgeon Michael MacMillan