Scents and Sensibility: How This Historic Perfumery Is Innovating
A 400-year-old company blends perfumes -- and business practices -- old and new
A whiff of something sweet hangs in the air at Via della Scala in Florence, Italy. It could be the cabbage rose, a flower that grows on the hills of Tuscany; orange blossoms from the trees of Sicily; or perhaps it is the heady smell of success for a company that traces its roots back several centuries.
Just a few steps from the city’s main train station sits Officina Profumo Farmaceutica di Santa Maria Novella (SMN), a 400-year-old perfume and beauty-product
