Entrepreneur

Active or Idle, Everyone Is Wearing Gym Clothes Now

Sales of activewear are growing as denim sales are shrinking.
Sporty chic: Adidas by Stella McCartney.

Active or idle, everyone loves “athleisure.” So much so that fitness-inspired togs are among the hottest trends driving America’s apparel market.

Comfortable, affordable, versatile and increasingly stylish, activewear is no longer just for the gym. Sleek hoodies and stretch pants have become acceptable attire at many offices, not to mention restaurants and bars. And

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur9 min readPopular Culture & Media Studies
15 Side Hustles You Never Knew Existed
If you don’t get squirmy around creepy-crawlies, try breeding insects! Crickets, Dubia roaches, and mealworms are all easy to cultivate, and lizard-owners never stop needing to feed their reptiles. Jeff Neal learned this in 2016, when he bought his d
Entrepreneur2 min read
Weathernews Inc.
“Asia will be the furnace in which a new era is forged,” according to global consultancy McKinsey – and Japan, as the continent’s second-biggest economy, will play a central role in this. The key engine of growth is likely to be services, which accou
Entrepreneur2 min read
The Loss That Changed My Company
When I was 17, I founded a company to save police officers’ lives. We distribute and manufacture body armor and other protective equipment. And yet, I will admit: For the first eight years, this work felt abstract—like watching war unfold on the nigh

Related Books & Audiobooks