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    How This Ceramics Company Is Moving Forward By Scaling Back

    Heath Ceramics is focusing on building value over volume.
    by Carren Jao Nov 01, 2014 2 minutes

    “Grow big, quickly” sounds like an enviable path to success for a young designer. Not so for Heath Ceramics. The venerable midcentury company is taking a slower, more studied route to growth that challenges preconceived notions of retail success. 

    Contrary to the usual tactic of manufacturers, the storied American ceramics-maker will have weaned itself off all its wholesale customers by the end of this year, focusing exclusively on direct

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