A Franchise Built for Endurance Athletes
Jamie and Tara Osborn, triathletes both, recognized that retail niche for athletes like themselves and so they opened Endurance House.
by Jason Daley
Jun 01, 2014
2 minutes
Jamie and Tara Osborn were already experienced athletes when they began competing in triathlons in the late 1990s, but they soon learned that spending 10 to 15 hours on the course was different from taking a jog around the block. The couple suffered from blisters, injuries, poorly fitted bikes and even hyponatremia, a problem in which electrolytes get out of whack.
The Osborns aren't alone in tackling the learning
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