Entrepreneur

Geek Chic

A maker of everyday, neutral-colored apparel finds a niche among fashion-backward techies
Sasha Koehn (left) and Erik Schnakenberg in their Buck Mason Fit Studio off trendy Abbot Kinney Boulevard in Venice, Calif.

No one is ever going to mistake Silicon Valley for fashion capitals like Paris and New York City, but a new generation of software designers and developers is eschewing everyday-is-casual-Friday hoodies, khakis and sandals in favor of a more stylish look. However, wanting to dress better and knowing how to pull it off are very different things.

"There are a lot

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