Geek Chic
A maker of everyday, neutral-colored apparel finds a niche among fashion-backward techies
by Jason Ankeny
May 01, 2014
2 minutes
No one is ever going to mistake Silicon Valley for fashion capitals like Paris and New York City, but a new generation of software designers and developers is eschewing everyday-is-casual-Friday hoodies, khakis and sandals in favor of a more stylish look. However, wanting to dress better and knowing how to pull it off are very different things.
"There are a lot
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