Sticky Series

Growing your business sounds easy. But successful sales and marketing is hard.    Is your business failing to realize its true potential? It might be that your sales and marketing are holding you back. Learn how to market more convincingly, sell more successfully, and manage more effectively.    In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn't. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and services more effectively for long-term growth.    By highlighting powerful examples, we're given a comprehensive overview of sales management, sales tips, marketing management, and marketing tactics.    No matter if you're selling products, services, or ideas, Sticky Sales and Marketing teaches why some sales and marketing techniques work—and others don't—and what impacts the bottom line the most.   Through insightful stories and examples, you'll learn how to: Close more sales and gain repeat clients. Understand the keys to a high-producing sales team. Know what marketing channels will work best for you. Apply marketing tactics proven to work. Feel confident in your sales and marketing ability. Sticky Sales and Marketing will not only teach you the building blocks to marketing that stick, but how to escape marketing failures that could hurt your reputation and your business.    With the right plan and process, you can become better at marketing without resorting to scammy tactics or poorly executed strategies.    Let Sticky Sales and Marketing show you how to pursue sales and marketing with more confidence and greater success.

Transform your leadership. Transform your business.    It's time to step up and become the kind of leader your business needs … the kind of leader you were destined to become.   In STICKY LEADERSHIP AND MANAGEMENT, Peter Lyle DeHaan, PhD breaks down what it means to lead with integrity, passion, and efficiency. Instead of an academic treatise full of theory and rhetoric, DeHaan shares personal stories and eye-opening insights so you will be able to quickly identify what works and what doesn't. This book will walk you through the steps to develop your own unique leadership style, giving you an implementable plan that will transform and improve your business.   If you're looking for a compelling read including real-life examples and anecdotes full of practical leadership tips, STICKY LEADERSHIP AND MANAGEMENT is the business book to take you from where you are now to where you (and your business) are destined to go.   Drawing from his extensive experience as an entrepreneur, CEO, and business consultant, DeHaan shares practical insights and actionable strategies to help you:   Create a positive work environment where your employees feel valued and respected. Gain confidence in your ability to cast your vision and see it implemented by a qualified, dedicated team. Inspire those around you to unlock their unique leadership abilities and step into their higher purpose. Develop a unique leadership style so you can lean into your own personal strengths.    STICKY LEADERSHIP AND MANAGEMENT is for business owners and managers who are ready to become even more confident, inspired, and decisive.   Once you fully unlock your unique leadership potential, there's truly nothing holding you back from the life and business of your dreams.   Read STICKY LEADERSHIP AND MANAGEMENT today and become the leader you were always meant to be.

Do you lose customers about as fast as you gain them?   It doesn't have to be that way.    Customer service isn't a once-and-done effort. It takes ongoing work to truly meet your customers' expectations. In Sticky Customer Service, unearth practical, action-oriented insights to help you turn customer service from an embarrassing weakness into a business strength.   With over three decades of business and entrepreneurial experience, Peter Lyle DeHaan, PhD, offers his prescriptions to serve customers better and stop driving them away.    You'll discover: The three key areas where customer service occurs and why they must work together. How to avoid common errors that too many businesses make. Why delighting customers is not the best approach and sets up future failure. Based on a lifetime of real-world examples, Sticky Customer Service reveals customer service gone wrong and customer service done well.    Customer service is not a set-it-and-forget-it initiative. Never lose sight of this. Sticky Customer Service will keep you moving forward and on track.   Uncover helpful customer service tips through this compelling read, encouraging you to do better and celebrating what you do best. Learn how to meet your customers' expectations every chance you get.   Get Sticky Customer Service and turn customer retention into a strength.