Human–Computer Interaction Series
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About this series
People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.
Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.
Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.
Titles in the series (1)
- A Framework for Visualizing Information
1
Fundamental solutions in understanding information have been elusive for a long time. The field of Artificial Intelligence has proposed the Turing Test as a way to test for the "smart" behaviors of computer programs that exhibit human-like qualities. Equivalent to the Turing Test for the field of Human Information Interaction (HII), getting information to the people that need them and helping them to understand the information is the new challenge of the Web era. In a short amount of time, the infrastructure of the Web became ubiquitious not just in terms of protocols and transcontinental cables but also in terms of everyday devices capable of recalling network-stored data, sometimes wire lessly. Therefore, as these infrastructures become reality, our attention on HII issues needs to shift from information access to information sensemaking, a relatively new term coined to describe the process of digesting information and understanding its structure and intricacies so as to make decisions and take action.
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