Quick Reads for Busy Freelancers Series
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About this series
Discover the secrets to securing the best testimonials from your clients and students to build a strong portfolio of testimonials and win a steady stream of new customers for your teaching business.
New customers don't want you to tell them how good you are. They want incontestable evidence from past students about their learning experience and achievements in your courses (with you as their teacher/instructor).
A teaching service needs written references from satisfied customers. They create a powerful third-party proof of your expertise and professionalism and can be used for student acquisition, marketing and selling your services as a teaching freelancer.
1. How and when to ask for testimonials
2. Strategies to prepare your referrers for the types of testimonials you need to create a powerful proof of your teaching expertise and professionalism.
3. Tips on how to ask for different methods of testimonials beyond purely written statements
Benefits of reading this book:
Use this book's easy-to-use ideas to provide evidence for future customers and students of third-party proof of your teaching expertise and professionalism. Learn how to build a strong portfolio of testimonials to grow your freelance teaching business successfully.
Titles in the series (1)
- Guidelines for Teaching Contracts: Setting Up Payment Rules from the Outset
1
What happens to your teaching business when students don't pay or don't pay on time? There aren't any rules unless you put them into place yourself. Set the rules at the first meeting because a freelance teacher's income is jeopardised when they are not paid on time, and their bills cannot be paid. And that is why you should always set payment rules from the outset. A regular income - a steady cash flow - keeps your teaching business alive. Remember, 80 per cent of businesses fail because they run out of money. Make sure you have a teaching service contract detailing your payment policies: when students are expected to pay and what happens when payment is late when customers sit before you. Teaching service contracts secure a legally sound footing for freelancers when making payment claims. It is their only legal and binding proof a teaching payment agreement exists between them and their students. In fact, should their relationship with one of their student turn sour, and they need a lawyer, the first thing they will be asked is: Do you have a contract? Contracts are simple reality checks to decide whether freelancers can work with a customer. If both sides respect the contract, they can work together. A lawyer is the best person to guarantee a contract is made correctly. On the other hand, they are expensive. For most teaching freelancers, a lawyer is a luxury they cannot afford - so a self-made contract must suffice. A self-made teaching service contract is better than none. If you have never prepared a business contract before, you may be quite daunted by the prospect of creating one. For example: § What details must be written into contracts? § What elements are usually forgotten in agreements (absenteeism, etc.)? § Situations when a lawyer must check the wording in contracts For this purpose, freelancers can use a teaching service agreement example as a basis for creating their own contracts. The contract example presented is for educational and demonstrative purposes.
Janine Bray-Mueller
Janine Bray-Mueller, a freelance teacher with 30 years of teaching and marketing experience, has served on committees such as a two-term voluntary member of IATEFL's Marketing Committee, Editor of HELTA (Hamburg) and an Editor of ETM (English Teaching Magazine), which was popular in Germany for many years. In addition, she has given presentations at the TESOL France annual colloquiums and has also been published in several language teaching magazines. Meanwhile, Janine has decided to share her marketing knowledge by writing a series of books giving practical advice to teaching freelancers. These books help colleagues in their teaching careers find students and earn enough to live from their work.
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