How to Think Like ... Series

Nelson Mandela is one of the few men alive who can say he has genuinely changed the world - how we think about our place in society among other ethnic, political and religious groups and how perseverance, moral conscience and honest dialogue can help us achieve anything. Throughout his long life, he has faced struggles against odds and opposition many of us can only begin to understand, was imprisoned for decades for his beliefs, yet ultimately stood by them and saw them vindicated by a nation. How to Think Like Mandela teaches us how he accomplished his achievements, his methods, his speeches, the many forms of opposition, both peaceful and non-peaceful, that he employed to reach his ends and why he fought in the way he did. Comprehensive and informative, this is the ideal book for admirers of this great man.

A tantalising mixture of biography-cum-self-help book, this is an accessible, if unusual, analysis of Einstein's thinking- Good Book Guide. Best known as the creator of the world's most famous equation, E=mc2, Albert Einstein's theories of relativity challenged centuries of received wisdom dating back to Newton. Without his groundbreaking work in relativity and quantum physics, our knowledge of the cosmos might lag decades behind where it is today. But Einstein was not only an extraordinary scientific thinker. He was a humanitarian who detested war and tried to stem the proliferation of hitherto unimaginably destructive weapons that his work had in part made possible. He spent a lifetime fighting authoritarianism and promoting personal freedom, selflessly standing up to those who posed a threat to those ideals. He was also a bona fide superstar and was instantly recognizable to millions who had not the least understanding of the intricacies of his scientific theories. Even now, the image of the tussled-hair 'mad professor' poking his tongue out at the camera is familiar across the globe. In How to Think Like Einstein, you can explore his unique approach to solving the great scientific mysteries of his age and trace the disparate

Looking at defining moments in Winston Churchill's life and revealing his key principles, philosophies and decisions, this book will teach you how to think just like Churchill. Remembered for his leadership during the Second World War, Churchill's commitment to 'never surrender', as well as his stirring speeches and radio broadcasts, helped inspire British resistance to the Nazi threat when Britain stood alone against an occupied Europe. As well as a hugely successful politician, Churchill was an officer in the British Army, a journalist, historian and a writer, winning the Nobel Prize for Literature in 1953. As one of the few voices warning about Nazi Germany in the 1930s, he returned to government to play his part in defeating Nazism, becoming one of the defining figures of the twentieth century. Studying how and why he accomplished what he did, how he overcame personal and professional adversity and stood strong in the face of overwhelming odds, with quotes and passages by and about the great man, you too can learn to think like Churchill.

An entrepreneur is someone who has a great, innovative idea that identifies the need for the creation of a new business, taking on the financial risk in the hope of profit and driving that business forward in a measured way. This book draws on the stories, experiences and words of iconic business figures from around the globe and across the years - from Andrew Carnegie and Oprah Winfrey to Steve Jobs and Sunil Mittal. Each chapter deals with a specific aspect of entrepreneurship and the lessons they can teach us, such as: - If you want to become big, you need to think big. If you're content for your business to tick over, that's fine. But if you want it to be a world-beater, you need a world-beater's mindset - Don't forget what makes your business scalable in the first place - Prepare your company for growing pains. Expansion brings inevitable problems but an entrepreneur should do everything possible to ready their business - Try to predict what lies ahead - but remember Warren Buffet's wise words: 'Forecasts usually tell us more of the forecaster than of the future' Each study includes quotations from and about its main subject, along with words of wisdom from other relevant famous names. Informative, educative and thought provoking, How to Think Like an Entrepreneur presents the ideas and methods of the business greats, allowing the reader to expand their understanding of what drives and informs successful entrepreneurship.

The work of Sigmund Freud, one of the most important thinkers of the past two hundred years, redefined the fields of neurology and psychotherapy and the way we view the human mind. Most strands of the psychoanalytic discipline can even today be traced back to the leaps in understanding he made all those years ago. But his greatest success was to make the esoteric mainstream. The Oedipus complex, transference, the unconscious, repression, free association, the libido: these are all ideas and techniques from the Freud school of thought that have permeated the public consciousness. How to Think Like Sigmund Freud examines these and more in a quest to know one mind above all: that of a person who struggled with his own neuroses while attempting to understand those of others. Discover how the motivations and philosophies of a man who dared to tackle issues others feared to transformed what was a murky study into a real science. With this book you too can think like the man who came to comprehend the human condition better than any other.

From Socrates to Sartre, Avicenna to Angela Davis, this accessible guide will get you up to speed on the world's greatest minds and help you to think like them. You've heard of Plato, but do you understand his Theory of Forms? What does René Descartes' maxim 'I think, therefore I am' actually mean? And how is philosophy relevant to modern life? Drawing on the thoughts and words of iconic philosophers from the ancient world right through to the present day, each chapter deals with a specific philosophical theory. Explore the conflict between free will and determinism, the political concept of Machiavellianism, the difference between metaphysics and epistemology, and what dialectics actually is in this accessibly-written guide to the smartest minds in history.

'You see, but you do not observe. The distinction is clear.' Such were the words of the master detective Sherlock Holmes to Dr Watson, as he noted how his friend failed to implement Holmes's techniques. In How to think like Sherlock you will learn how to increase your powers of observation, memory, deduction and reasoning using the tricks and techniques of the world's most famous detective, Sherlock Holmes. The book incorporates the latest techniques and theories across a range of topics: NLP, memory mapping, body language, information shifting and speed reading - this is a supremely practical book that will make you look at the world in a new light, and more importantly, impress those around you. Packed full of case studies, quotes and trivia from Arthur Conan Doyle's original novels and short stories, the book also includes a series of fun tasks and games for you to complete that will ensure that when you reach the end of the book you will be thinking like Sherlock Holmes, the master of the science of deduction. You will never look at a shirt cuff, trouser hem or scuff of dirt on a shoe in the same way again!