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    Public Relations: Beginners Guide
    How To Write A Media Policy.
    100 Media Training Strategies
    Ebook series3 titles

    Public Relations Help Series

    By Mark Aiston

    ()

    About this series

    PR Media Training. How to write a media policy.

    An invaluable guide for any organization that deals with the media in any way.

    Written by Mark Aiston.
    I am currently employed as Network Ten’s sports host for the stations 5 PM News service. I’m also co-host on the highly rating radio breakfast show on Mix102.3. I began my media career in Adelaide in 1981 as a race broadcaster I then joined ABC television in 1984.

    I have worked in MEDIA NEWSROOMS since 1981.
    Why is this important? It’s important because whilst working in those media newsrooms, I have become very aware of the GOOD things that organizations do when dealing with the media, and the BAD things they do as well.

    It’s my view that most of the organizations that dealt with the media in a professional and confident manner probably had a media policy of some kind in place, but the organizations that handled the media poorly probable didn’t.

    Every organization should have a plan in place for dealing with the media.

    Table Of Contents

    Chapter 1. What is a media policy and why have one?
    Chapter 2. Dealing with the media
    Chapter 3. The media unit
    Chapter 4. Choosing your media gatekeeper
    Chapter 5. Your spokesperson
    Chapter 6. More strategies to use during an interview
    Chapter 7. When the media calls
    Chapter 8. The media release
    Chapter 9. Writing a media release
    Chapter 10. Common mistakes
    Chapter 11. The social media release
    Chapter 12. Media coverage checklist
    Chapter 13. Your social media strategy
    Chapter 14. The media conference
    Chapter 15. Building relationships
    Chapter 16. Crisis management policy
    Chapter 17. Media database
    Chapter 18. Media kit

    Bonus chapters
    Promoting your story to the media

    Chapter 19. Media opportunities
    Chapter 20. Other hot issues
    Chapter 21. Now try it yourself
    Chapter 22. Pitching ideas to the media
    Chapter 23 Closing remarks

    LanguageEnglish
    PublisherMark Aiston
    Release dateSep 18, 2011
    Public Relations: Beginners Guide
    How To Write A Media Policy.
    100 Media Training Strategies

    Titles in the series (3)

    • 1

      100 Media Training Strategies
      100 Media Training Strategies

      100 Media Training Strategies

      Mark Aiston
      0 ratings
      0 ratings

      Do you deal with the media at any level? Then 100 Media Training Strategies should be part of your media education and public relations library. Understanding how the media operates will give you a significant advantage over your competitors. Chapters: The Interview The Media Conference Television Interviews Print Interviews Radio Interviews General Written by Australian TV media veteran Mark Aiston. Mark gained international recognition when he had his manhood challenged on live television, the clip went viral on Youtube, with over 12 million hits. Now that's BIG. Mark has worked in the media since 1981. He has an intimate knowledge of how the media operates and understands how YOU can utilize the media to YOUR advantage. Mark is the owner of Mediainsider a media training and education business.

      Do you deal with the media at any level? Then 100 Media Training Strategies should be part of your media education and public relations library. Understanding how the media operates will give you a significant advantage over your competitors. Chapters: The Interview The Media Conference Television Interviews Print Interviews Radio Interviews General Written by Australian TV media veteran Mark Aiston. Mark gained international recognition when he had his manhood challenged on live television, the clip went viral on Youtube, with over 12 million hits. Now that's BIG. Mark has worked in the media since 1981. He has an intimate knowledge of how the media operates and understands how YOU can utilize the media to YOUR advantage. Mark is the owner of Mediainsider a media training and education business.

    • 2

      Public Relations: Beginners Guide
      Public Relations: Beginners Guide

      Public Relations: Beginners Guide

      Mark Aiston
      5/5 - 1 rating
      5/5 - 1 rating

      Public Relations - Beginners Guide is an ideal resource for anyone who is looking to promote their business, their products and services and themselves through the media. This detailed E-book offers tips and strategies that will help you understand how the media operates, guide you through the process of identifying story ideas about your business and yourself, help you promote those ideas to the media, assist you with your media interviews, and offer a range of tips for when you hold your media conference. Public Relations - Beginners Guide has been written by Australia media identity Mark Aiston. Mark has worked in media newsrooms around Australia since 1984, and understands what it takes for businesses to promote themselves through the media. He is also aware of the pit falls. Chapter 1. The media Chapter 2. The newsroom Chapter 3. The newsroom staff Chapter 4. The process of creating news Chapter 5. The reporter Chapter 6. When you get the call from the media Chapter 7. Ten questions you must ask Chapter 8. Getting on-side with the media Chapter 9. Getting off-side with the media Chapter 10. Identifying story ideas for your business Chapter 11. Other hot issues Chapter 12 Try it your self Chapter 13. Pitching ideas to reporters Chapter 14. The news release Chapter 15. How to write a news release Chapter 16. The interview Chapter 17. Know your audience Chapter 18. Different types of interviews Chapter 19. Interview checklist Chapter 20. The 10 second grab Chapter 21. Tricky questions Chapter 22. Do not Chapter 23. Do Chapter 24. Rapport Chapter 25. Nerves Chapter 26. Nerve busters Chapter 27. More tips on looking relaxed Chapter 28. Dress Chapter 29. The media kit Chapter 30. The media conference Chapter 31. Creating a media database

      Public Relations - Beginners Guide is an ideal resource for anyone who is looking to promote their business, their products and services and themselves through the media. This detailed E-book offers tips and strategies that will help you understand how the media operates, guide you through the process of identifying story ideas about your business and yourself, help you promote those ideas to the media, assist you with your media interviews, and offer a range of tips for when you hold your media conference. Public Relations - Beginners Guide has been written by Australia media identity Mark Aiston. Mark has worked in media newsrooms around Australia since 1984, and understands what it takes for businesses to promote themselves through the media. He is also aware of the pit falls. Chapter 1. The media Chapter 2. The newsroom Chapter 3. The newsroom staff Chapter 4. The process of creating news Chapter 5. The reporter Chapter 6. When you get the call from the media Chapter 7. Ten questions you must ask Chapter 8. Getting on-side with the media Chapter 9. Getting off-side with the media Chapter 10. Identifying story ideas for your business Chapter 11. Other hot issues Chapter 12 Try it your self Chapter 13. Pitching ideas to reporters Chapter 14. The news release Chapter 15. How to write a news release Chapter 16. The interview Chapter 17. Know your audience Chapter 18. Different types of interviews Chapter 19. Interview checklist Chapter 20. The 10 second grab Chapter 21. Tricky questions Chapter 22. Do not Chapter 23. Do Chapter 24. Rapport Chapter 25. Nerves Chapter 26. Nerve busters Chapter 27. More tips on looking relaxed Chapter 28. Dress Chapter 29. The media kit Chapter 30. The media conference Chapter 31. Creating a media database

    • 3

      How To Write A Media Policy.
      How To Write A Media Policy.

      How To Write A Media Policy.

      Mark Aiston
      5/5 - 1 rating
      5/5 - 1 rating

      PR Media Training. How to write a media policy. An invaluable guide for any organization that deals with the media in any way. Written by Mark Aiston. I am currently employed as Network Ten’s sports host for the stations 5 PM News service. I’m also co-host on the highly rating radio breakfast show on Mix102.3. I began my media career in Adelaide in 1981 as a race broadcaster I then joined ABC television in 1984. I have worked in MEDIA NEWSROOMS since 1981. Why is this important? It’s important because whilst working in those media newsrooms, I have become very aware of the GOOD things that organizations do when dealing with the media, and the BAD things they do as well. It’s my view that most of the organizations that dealt with the media in a professional and confident manner probably had a media policy of some kind in place, but the organizations that handled the media poorly probable didn’t. Every organization should have a plan in place for dealing with the media. Table Of Contents Chapter 1. What is a media policy and why have one? Chapter 2. Dealing with the media Chapter 3. The media unit Chapter 4. Choosing your media gatekeeper Chapter 5. Your spokesperson Chapter 6. More strategies to use during an interview Chapter 7. When the media calls Chapter 8. The media release Chapter 9. Writing a media release Chapter 10. Common mistakes Chapter 11. The social media release Chapter 12. Media coverage checklist Chapter 13. Your social media strategy Chapter 14. The media conference Chapter 15. Building relationships Chapter 16. Crisis management policy Chapter 17. Media database Chapter 18. Media kit Bonus chapters Promoting your story to the media Chapter 19. Media opportunities Chapter 20. Other hot issues Chapter 21. Now try it yourself Chapter 22. Pitching ideas to the media Chapter 23 Closing remarks

      PR Media Training. How to write a media policy. An invaluable guide for any organization that deals with the media in any way. Written by Mark Aiston. I am currently employed as Network Ten’s sports host for the stations 5 PM News service. I’m also co-host on the highly rating radio breakfast show on Mix102.3. I began my media career in Adelaide in 1981 as a race broadcaster I then joined ABC television in 1984. I have worked in MEDIA NEWSROOMS since 1981. Why is this important? It’s important because whilst working in those media newsrooms, I have become very aware of the GOOD things that organizations do when dealing with the media, and the BAD things they do as well. It’s my view that most of the organizations that dealt with the media in a professional and confident manner probably had a media policy of some kind in place, but the organizations that handled the media poorly probable didn’t. Every organization should have a plan in place for dealing with the media. Table Of Contents Chapter 1. What is a media policy and why have one? Chapter 2. Dealing with the media Chapter 3. The media unit Chapter 4. Choosing your media gatekeeper Chapter 5. Your spokesperson Chapter 6. More strategies to use during an interview Chapter 7. When the media calls Chapter 8. The media release Chapter 9. Writing a media release Chapter 10. Common mistakes Chapter 11. The social media release Chapter 12. Media coverage checklist Chapter 13. Your social media strategy Chapter 14. The media conference Chapter 15. Building relationships Chapter 16. Crisis management policy Chapter 17. Media database Chapter 18. Media kit Bonus chapters Promoting your story to the media Chapter 19. Media opportunities Chapter 20. Other hot issues Chapter 21. Now try it yourself Chapter 22. Pitching ideas to the media Chapter 23 Closing remarks

    Author

    Mark Aiston

    Mark has worked in the Australian media since 1981. He is the owner and founder of Mediainsider, a media training and education facilitator.

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