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849: Diversify Your Income - Part 3: Adding a Digital Product or Course to Your Offer Lineup with Melodee Fiske

849: Diversify Your Income - Part 3: Adding a Digital Product or Course to Your Offer Lineup with Melodee Fiske

FromThe Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project


849: Diversify Your Income - Part 3: Adding a Digital Product or Course to Your Offer Lineup with Melodee Fiske

FromThe Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

ratings:
Length:
45 minutes
Released:
May 21, 2024
Format:
Podcast episode

Description

Welcome to part three of our four-part series on diversifying your income! If you haven’t checked out the past two episodes, go back and give them a listen. In part one, we dove into what you need to know before you add new income streams, and in part two, we learned how to leverage where you are to get to where you want to go. 
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In today’s episode I’m sitting down with Melodee Fiske, a second-grade teacher turned food photographer, who went on to use her experience to educate others on how to build their own successful food photography company! Like other creators I‘ve interviewed, Melodee started by answering questions that were coming from the people around her. During that time, she balanced building her photography client base and sharing knowledge one-on-one before finally turning that knowledge into a course.
Tune in to hear about Melodee’s journey managing this transition, and find out where the tipping point lies between maintaining that balance and going all in on teaching. This episode was sponsored by Teachable.
Episode Highlights

From Teaching Second Grade to Food Photography [0:03:51]

How Sharing Her Knowledge Snowballed Melodee’s Career [0:10:29]

Finding Her ‘Why’ by Changing Careers [0:16:47]

What it’s Really Like to Balance Your Business with Teaching [0:20:11]

The Most Challenging Part of Launching a Course [0:24:59]

What Melodee Wishes She Had Known From the Start [0:32:17]

Key Advice For Anyone Who Wants To Create a Course or Start Teaching [0:37:31]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Released:
May 21, 2024
Format:
Podcast episode

Titles in the series (100)

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.