Part of why we love bringing Raise the Line to you is we get to introduce you to creative, committed people who see challenges in the healthcare system as opportunities to improve it.  Today’s guest, radiation oncologist Dr. David Grew, is a perfect example. In the depths of COVID when his patients had to meet with him unaccompanied by a support person, he realized his ability to help people understand the complexities of their care was more important than ever, so he doubled-down on his practice of making simple drawings for them on whatever piece of paper was handy. When patients told them they were bringing the papers home so they could explain things to family members, he realized he needed to up his game. “That’s when the light bulb went off. I need to digitize these drawings so that we can scale this educational moment between a doctor and a patient,” he tells host Michael Carrese. Armed with a laptop and basic educational software, Dr. Grew founded the company PRIMR and started building a library of short, animated videos containing the most common explanations he would give patients. When clinical trial managers noticed what he was doing, they wanted in and so a major focus of PRIMR is educating potential trial participants as well. “I'm on a mission to make sure that patients have an easy way to understand clinical trials.” Listen in to find out about a major medical and societal benefit to better education about these trials and to learn how Dr. Grew thinks PRIMR can help with the crisis of physician burnout.Mentioned in this episode: https://www.primrmed.com/