In this episode, Rick Tocquigny, a distinguished mentor, founder, and the voice behind the “Success Made to Last” podcast, as well as an accomplished author and Pulitzer Prize finalist, delves into the profound realization that serving others holds greater significance than mere personal success. This insight became particularly poignant following the loss of close family members. Rick places high value on asking meaningful questions and sharing narratives of resilience. He underscores the critical role of passing down life lessons to preserve family histories, drawing on examples like his mother's experiences during World War II. Furthermore, Rick highlights the imperative for startup leaders to align their actions with their core values from the outset, ensuring cohesion and adherence to these principles, especially in financially challenging times. He also sheds light on the importance of collaboration and strategic planning in the early stages of a startup, asserting that while monetary concerns are paramount initially, the synergy of a united team is equally crucial for success.   Key Takeaways:   [04:52] Rick shares that he started caring more about helping others after losing some important people in his life. He realized that making a real difference is more important than just being successful. Helping others and leaving a good impact became his main goal, even if it's not noticed by everyone. Rick also believes that it's all about making the world a better place, no matter what happens.   [11:11] He mentions that he appreciates a thought-provoking question and discusses the significance of curiosity and deep questioning. Rick also highlights that he finds inspiration in stories like "My Side of the Mountain" that explore survival and self-discovery. Drawing from their time at Procter & Gamble, he stresses the importance of asking insightful questions to uncover meaningful stories.    [16:22] Rick explains that his project of sharing life lessons began after losing his parents in 2003 and 2005. He realized the importance of preserving family stories, like their mom's experience in World War II, which inspired him to encourage others to do the same. While some veterans might be hesitant due to PTSD, Rick urges people to record stories for future generations, even if it means ensuring accuracy by gathering facts.    [19:16] He shares a touching story from his book about a teacher in Arkansas who rearranged her classroom, leaving her students confused. Eventually, she revealed that the desks and chairs were provided by veterans. This gesture was a powerful reminder of the sacrifices made by veterans for the freedom enjoyed every day. Rick then emphasizes the importance of honoring and remembering the contributions of veterans and their families.   [23:54] Rick explains that if an organization's core values don't align with its strategic direction, they won't contribute to success. He also mentions the importance of integrating core values into daily operations and decision-making processes. Without this integration, core values can seem superficial and meaningless. Furthermore, if employees don't believe in the core values, they won't influence behavior or contribute to the strategy.    [26:40] He reflects on leadership in startup environments, emphasizing the importance of aligning core values from the beginning. Rick stresses the need for leaders to exemplify collaboration and alignment with core values, especially in startup scenarios where resources may be limited. He suggests that podcasts should focus on speaking to entrepreneurs starting their own businesses rather than Fortune 500 executives, as these individuals are navigating the real-world challenges of building a company from the ground up. Rick also highlights the significance of strategy and culture in shaping the success of a startup, noting that while culture is important, practical concerns like making payroll take precedence in the early stages of bu