Well that was fast. Apple apologized for the “Crush” Ad, saying they missed the mark on that one. Microsoft is launching a mobile game app store. Elevenlabs is getting into the music generating game. And of course, the Weekend Longreads Suggestions.Links:Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’ (The Verge)Apple doesn’t understand why you use technology (The Verge)Microsoft Plans Mobile-Game Store, Vying With Apple, Google (Bloomberg)Apple to Power AI Tools With In-House Server Chips This Year (Bloomberg)ElevenLabs previews music-generating AI model (VentureBeat)Weekend Longreads Suggestions:Tim Cook Can’t Run Apple Forever. Who’s Next? (Bloomberg)World’s Biggest Construction Project Gets a Reality Check (WSJ)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.