Today's episode is a big one. I purchased and read Bob Iger's book regarding his journey as CEO of Disney. The Star Wars chapter was the one that caught my interest the most. He goes into great detail regarding how he pitched the idea of buying Lucasfilm from George Lucas all the way to signing the deal, to making The Force Awakens and how George felt along the entire process.
It's a very interesting story and I'm glad the world gets to learn about it officially from Bob Iger himself.
Learn more about your ad choices. Visit megaphone.fm/adchoices