GUEST 1 OVERVIEW: David Charalambous, is the founder of Reaching People and a partner of the World Council for Health Coalition. With 25 years of experience consulting both multinational clients and individuals, he brings a wealth of knowledge to understanding how people are influenced. Through Reaching People, he delves into various aspects such as cognitive dissonance and storytelling to analyse the dynamics of reaching people. His most recent video on influence offers valuable insights into this topic.
GUEST 2 OVERVIEW: Nick Buckley MBE grew up in a challenging environment, but he overcame personal obstacles to become a successful entrepreneur and community leader. Starting from humble beginnings, he transitioned from market trading to a career in public service, where he excelled in roles aimed at reducing crime and antisocial behavior. In response to austerity measures, he founded the charity Mancunian Way, which has garnered numerous accolades for its work in supporting disadvantaged youth and addressing social issues such as homelessness and child exploitation. Buckley's approach to problem-solving is pragmatic and results-oriented, eschewing sentimentality for accountability and hard work. His commitment to integrity and action over popularity underscores his belief in the importance of honorable leadership in politics and society.