Welcome back to the Art Elevator podcast! Today, we delve into the world of Artifcts with co-founders Heather Nickerson and Ellen Goodwin. Heather, CEO, shares her heartfelt journey of inheriting memories after her mother's passing, igniting the creation of Artifcts. Ellen, CSO, emphasizes the platform's simplicity in capturing, preserving, and sharing stories behind cherished items. Their new initiative, Artifcts for Professionals, aims to revolutionize collection management. Join us as we explore the human-centric approach to cataloging legacies with Artifcts.