You're Letting WHO Drive Your Marketing? - Restaurant Marketing Secrets - Episode 587

FromABR - Restaurant Marketing Secrets

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You're Letting WHO Drive Your Marketing? - Restaurant Marketing Secrets - Episode 587

FromABR - Restaurant Marketing Secrets

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Length:

8 minutes

Released:

Apr 28, 2024

Format:

Podcast episode

Released:

Apr 28, 2024

Format:

Podcast episode

Titles in the series (100)

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattPlapp.com

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Take The Extra Step - Restaurant Marketing Secrets - Episode 307: Do what it takes to stand out, not just carry out the task. TAKE THE EXTRA STEP! And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out... by ABR - Restaurant Marketing Secrets
5 min listen
Using Facebook Groups - Restaurant Marketing Secrets - Episode 311: Be visible, create relationships and have VALID conversations...DON'T SELL -- And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how... by ABR - Restaurant Marketing Secrets
10 min listen
What Are You Putting Out There - Restaurant Marketing Secrets - Episode 332: You control what happens, so stop putting the wrong stuff out there. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how... by ABR - Restaurant Marketing Secrets
6 min listen
Don't Be A Johny Come Lately - Restaurant Marketing Secrets - Episode 321: Do what you should be doing, all the time, not just when it's convenient. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out... by ABR - Restaurant Marketing Secrets
9 min listen
Damn We've Got Great Restaurants In America - Restaurant Marketing Secrets - Episode 327: USA! .. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you could get massive help marketing your restaurant and building a... by ABR - Restaurant Marketing Secrets
11 min listen
Do's & Don'ts (Is That Spelled Right) - Restaurant Marketing Secrets - Episode 314: What you should or should not do in your marketing - And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you could get massive... by ABR - Restaurant Marketing Secrets
11 min listen
The Forgotten Food Influencer - Restaurant Marketing Secrets - Episode 306: The cheer coach could be the difference in your sales... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you could get... by ABR - Restaurant Marketing Secrets
8 min listen
Saturday Story Time "Oldies Fest" - Restaurant Marketing Secrets - Episode 316: A little fun from my days with WGRR Oldies 103.5.... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you could get massive... by ABR - Restaurant Marketing Secrets
14 min listen
Lessons From A Restaurant Visit - Restaurant Marketing Secrets - Episode 308: My visit to a restaurant and what you can learn from their marketing win and LOSSES! Click here to see a video recording of what I saw. -- And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell =... by ABR - Restaurant Marketing Secrets
15 min listen
Saturday Story Time - Fathers Day Train Trip - Restaurant Marketing Secrets - Episode 309: Denvor to Moab with my Dad. Two planes, 2 buses and 1 train...plenty of adverture! -- And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check... by ABR - Restaurant Marketing Secrets
15 min listen
Selling Radio Advertising & What I Learned - Restaurant Marketing Secrets - Episode 319: The relationships you should build, not run from.... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you could get massive... by ABR - Restaurant Marketing Secrets
19 min listen
Breeding Excellence - Restaurant Marketing Secrets - Episode 325: You get what you GIVE... Do what you should be doing, all the time, not just when it's convenient. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check... by ABR - Restaurant Marketing Secrets
10 min listen
Crowdsourcing For Ideas - Restaurant Marketing Secrets - Episode 317: Where can you find ideas for your marketing, for your menu, for your businesss? ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find... by ABR - Restaurant Marketing Secrets
6 min listen
A High End Automation Tool, Zapier - Restaurant Marketing Secrets - Episode 318: Let's talk about leveraging technology to automate business and marketing tasks. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out... by ABR - Restaurant Marketing Secrets
16 min listen
The Power Of 1 Off Nights - Restaurant Marketing Secrets - Episode 315: Family night, burger night, menu Mondays...there are a lot of opportunities to drive incremental sales and profits with "1 Off Nights." And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 ... by ABR - Restaurant Marketing Secrets
13 min listen
Memorable, Viral Visit To A Restaurant - Restaurant Marketing Secrets - Episode 312: This restaurant GETS it and we'll be back. Plus, we've already influenced a handful of friends who are going this week. - And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And... by ABR - Restaurant Marketing Secrets
16 min listen
Saturday Story Time - MJ Edition - Restaurant Marketing Secrets - Episode 323: The "Michael Jordan Story"... Do what you should be doing, all the time, not just when it's convenient. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to... by ABR - Restaurant Marketing Secrets
8 min listen
It's Only 1 Letter Off - Restaurant Marketing Secrets - Episode 324: Make the tough decisions for long term success... Do what you should be doing, all the time, not just when it's convenient. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And... by ABR - Restaurant Marketing Secrets
10 min listen
For Heavens Sake...REMOVE THE COVID CRAP - Restaurant Marketing Secrets - Episode 326: Come on MAN! ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you could get massive help marketing your restaurant and... by ABR - Restaurant Marketing Secrets
6 min listen
Facebook & Instagram Ads, What Works & Why - Restaurant Marketing Secrets - Episode 329: I'm going to keep beating this drum, because too many of you are not taking action. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find... by ABR - Restaurant Marketing Secrets
16 min listen
The Enthusiastic Table Touch - Restaurant Marketing Secrets - Episode 310: Why is a table touch SO DAMN HARD? -- And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you could get massive help marketing... by ABR - Restaurant Marketing Secrets
7 min listen
A Cool Handy Tool For Your Marketing - Restaurant Marketing Secrets - Episode 313: You MUST MUST MUST fall in love with the technology of 2023 and beyond to grow your business. - And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check... by ABR - Restaurant Marketing Secrets
5 min listen
Seen Vs Unseen - Restaurant Marketing Secrets - Episode 334: What you're doing, that you shouldn't, and the COST of those actions ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you... by ABR - Restaurant Marketing Secrets
11 min listen
Using Your Media Vs Your Wallet For Donations - Restaurant Marketing Secrets - Episode 322: Leverage what you have that you are not, YOUR CHANNELS & REACH... Do what you should be doing, all the time, not just when it's convenient. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell =... by ABR - Restaurant Marketing Secrets
6 min listen
Update On Episode 331 - Restaurant Marketing Secrets - Episode 333: Oh yeah, one of them went BACKWARDS! ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you could get massive help marketing... by ABR - Restaurant Marketing Secrets
5 min listen
Don't Argue With 14 Year Olds - Restaurant Marketing Secrets - Episode 328: Consider the source when engaging someone in a discussion, because you just might get dumber. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check... by ABR - Restaurant Marketing Secrets
7 min listen
The 90's Called, They Want Their Marketing Back - Restaurant Marketing Secrets - Episode 343: Don't be Leon Lett, carry the ball across the goal line and SCORE! ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you... by ABR - Restaurant Marketing Secrets
20 min listen
Europe, Saturday Story Time - Restaurant Marketing Secrets - Episode 330: It's time to talk about my trip to Europe. by ABR - Restaurant Marketing Secrets
27 min listen
The Perfect Email, This Was Not - Restaurant Marketing Secrets - Episode 347: It will work, if you don't use it wrong. ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find out how you could get massive help... by ABR - Restaurant Marketing Secrets
17 min listen
Known vs Unknown - Restaurant Marketing Secrets - Episode 337: How well your known is 100% responsible for the results of your marketing TODAY. ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 And don't forget to check out to find... by ABR - Restaurant Marketing Secrets
30 min listen

More Episodes from ABR - Restaurant Marketing Secrets

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Loyalty Marketing 101 - Restaurant Marketing Secrets - Episode 605: $2,100 in incremental sales increase from 94 customers which generated $1,500 in NET PROFIT for this restaurant through their customer loyalty program...IN 1 WEEK! --- Are you in need of some help driving sales? If so, check out on of my 3... by ABR - Restaurant Marketing Secrets
10 min listen
Catering Marketing Funnels For Your Restaurant - Restaurant Marketing Secrets - Episode 604: Catering and event sales are how you can open your restaurant with SALES already on the books each and every day. Off site catering In house events Charitable events etc The opportunites are endless, don't miss out on acquiring new catering and... by ABR - Restaurant Marketing Secrets
9 min listen
Birthday Marketing For Your Restaurant - Restaurant Marketing Secrets - Episode 603: Birthdays for your restaurants customers are important and there are 5 tasks you MUST have on your marketing funnel checklist Emails Text Messages Targeted Facebook Ads Phone Calls Bday Table Touch Are you in need of some help driving sales? If... by ABR - Restaurant Marketing Secrets
10 min listen
Lost Customers Are A Gold Mine - Restaurant Marketing Secrets - Episode 602: Lost customers are just waiting for you to reach out. Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that... by ABR - Restaurant Marketing Secrets
7 min listen
Finding Your Best Customers Of Your Restaurant - Restaurant Marketing Secrets - Episode 601: How sad is it that I visit 5 restaurants on an almost weekly basis and only 1 of them knows who I am. Only one of them has my email, cell # and birthday. The others are all simply HOPING I come back. Are you in need of some help driving... by ABR - Restaurant Marketing Secrets
9 min listen
New Customer Funnel - Restaurant Marketing Secrets - Episode 600: You must have a new customer acquistion strategy in place EVERY DAY! If you're not asking customers who they are through your in-store marketing, website and social media every day, get ready to lose! Are you in need of some help driving... by ABR - Restaurant Marketing Secrets
15 min listen
8 MUST Have Restaurant Marketing Funnels - Restaurant Marketing Secrets - Episode 599: You must have marketing funnels built for your restaurants that allow you to talk to these 8 customer segments daily: New Customers Frequent Customers Lost Customers Catering Customers Loyalty Members Special Categories Charity Customers ..FYI you... by ABR - Restaurant Marketing Secrets
17 min listen
Gaining Customers Through Facebook & Disproving "You can't deposit likes" - Restaurant Marketing Secrets - Episode 598: You can take a customer from Facebook, Instagram and your website and track their spending in the restaurant. ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check... by ABR - Restaurant Marketing Secrets
23 min listen
What Do We Use Social Media For Then? - Restaurant Marketing Secrets - Episode 597: Social should not have replaced valpak for your marketing, it's an entirely different tool. ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out how... by ABR - Restaurant Marketing Secrets
5 min listen
10 Restaurant Marketing Mistakes - Restaurant Marketing Secrets - Episode 596: These 10 mistakes are easily avoided. ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out how you could get massive help marketing your restaurant... by ABR - Restaurant Marketing Secrets
9 min listen
Why Do We Try To Recreate The Wheel - Restaurant Marketing Secrets - Episode 595: Let's keep things simple ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out how you could get massive help marketing your restaurant and building a... by ABR - Restaurant Marketing Secrets
8 min listen
Bad Restaurant Birthday Offers Are Rolling In - Restaurant Marketing Secrets - Episode 594: The biggest factor in success of a marketing campaign is the offer, don't jack your restaurants birthday offer up like this restaurant did. ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. ... by ABR - Restaurant Marketing Secrets
7 min listen
Becoming Self Aware - Restaurant Marketing Secrets - Episode 593: Don't be afraid of what's in the mirror. ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out how you could get massive help marketing your... by ABR - Restaurant Marketing Secrets
6 min listen
They Bought 2 Years Later - Restaurant Marketing Secrets - Episode 592: Don't give up on your database... ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out how you could get massive help marketing your restaurant and... by ABR - Restaurant Marketing Secrets
9 min listen
$4.5 Million Spent So Far, How We Created The ABR Roadshow - Restaurant Marketing Secrets - Episode 591: This was been a wild ride. ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out how you could get massive help marketing your restaurant and building... by ABR - Restaurant Marketing Secrets
18 min listen
Find New Customers - Restaurant Marketing Secrets - Episode 590: Leveraging Facebook custom audiences to find new customers ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out how you could get massive help... by ABR - Restaurant Marketing Secrets
4 min listen
You're Not Using Your Email Lists - Restaurant Marketing Secrets - Episode 589: How you can use email to market your restaurant and where to find more customer email addresses ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out... by ABR - Restaurant Marketing Secrets
11 min listen
Dealing With Negative Reviews & Hate - Restaurant Marketing Secrets - Episode 588: With success comes hate, get ready to ignore it! ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out how you could get massive help marketing your... by ABR - Restaurant Marketing Secrets
7 min listen
Catering Marketing, What Works - - Restaurant Marketing Secrets - Episode 586: Catering advertising is EASY in 2024, unless you're still doing this. ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out how you could get massive... by ABR - Restaurant Marketing Secrets
9 min listen
The Free Fishing Rod Promo - Restaurant Marketing Secrets - Episode 585 by ABR - Restaurant Marketing Secrets
15 min listen
How The Tabasco Hole Got Bigger - Restaurant Marketing Secrets - Episode 584: Sometimes the best path is way easier than you realize. ..FYI you wouldn't mind drop a review on the podcast where you're listening to it at, or below. And don't forget to check out to find out how you could get massive help marketing... by ABR - Restaurant Marketing Secrets
7 min listen
Measuring Your Marketing ROI, Spend & Agency Fees - Restaurant Marketing Secrets - Episode 583: How do you know if the money you're spending is working? ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. And don't forget to check out to find out how you could get massive help marketing... by ABR - Restaurant Marketing Secrets
23 min listen
How Not To Announce "Under New Management" - Restaurant Marketing Secrets - Episode 582: So you're under new management or ownership, here's what NOT to do! ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. And don't forget to check out to find out how you could get massive... by ABR - Restaurant Marketing Secrets
8 min listen
Only Study Facebook Or Instagram - Restaurant Marketing Secrets - Episode 581: What social media channel should you use to market your restaurant, and why not all of them. ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. And don't forget to check out to find out how... by ABR - Restaurant Marketing Secrets
6 min listen
Getting Advice, Having A Coach - Restaurant Marketing Secrets - Episode 580: You have to have a suppport system to grow YOU, YOUR efforts and YOUR team. ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. And don't forget to check out to find out how you could get... by ABR - Restaurant Marketing Secrets
9 min listen
Let Customers See The "Inside Stuff" - Restaurant Marketing Secrets - Episode 579: This is the stuff that makes people appreciate your hustle even more. ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. And don't forget to check out to find out how you could get... by ABR - Restaurant Marketing Secrets
5 min listen
Bandaids Fall Off, I Hope You're Not Banking On One - Restaurant Marketing Secrets - Episode 578: But you're permanent, ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. And don't forget to check out to find out how you could get massive help marketing your restaurant and building a... by ABR - Restaurant Marketing Secrets
6 min listen
Your No & Know Funnel - Restaurant Marketing Secrets - Episode 577: These customers represent a missing link to your marketing plan ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. And don't forget to check out to find out how you could get massive help... by ABR - Restaurant Marketing Secrets
11 min listen
WE are the difference in our marketing - Restaurant Marketing Secrets - Episode 576: We must lean into HARD what we have over the big brands, the chains! Or in my case, the media and marketing companies with hundreds of millions in the bank. ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or... by ABR - Restaurant Marketing Secrets
6 min listen
That Shot In The Arm Ain't Where It's At - Restaurant Marketing Secrets - Episode 575: It's simple, plan and put in place LONG term solutions and stop depending on shots in the arm. ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. And don't forget to check out to find out... by ABR - Restaurant Marketing Secrets
9 min listen

Discover this podcast and so much more

You're Letting WHO Drive Your Marketing? - Restaurant Marketing Secrets - Episode 587

You're Letting WHO Drive Your Marketing? - Restaurant Marketing Secrets - Episode 587

Titles in the series (100)

More Episodes from ABR - Restaurant Marketing Secrets