Our fourth S in the 6S framework for hooking your audience and keeping them with you is surprise. It's the left turn when we're expecting a righthand one that makes us listen. It's the twists and turns of an involved, high-stakes plot that we love, or the ending of the movie or the novel that we didn't predict. As New Hampshire Public Radio Senior Podcast Editor Katie Colaneri says, it's the "holy shit" moment. Part 4 features Katie Colaneri, NHPR reporter Sarah Gibson and her This American Life Story, "A Funny Thing Happened on the Way to the Quorum," and Kelly Corrigan of the PBS show Tell Me More and the podcast Kelly Corrigan Wonders. Apply the six storytelling strategies for creating unforgettable content to your own work!  Sign up for our interactive, virtual Hook Your Audience & Keep Them Coming Back workshopThursday, March 14, 2024By developing skills from story structure to scene-making, suspense to specifics, you'll learn to create or improve the show, story, article or speech that expresses what you want to express, captivates the people you want to reach, and achieves quality and depth you can be proud of. You'll move from likes and follows to building trusted, engaged relationships with your audience. These practices work separately and together to ratchet up both the substance and the "wow factor" of your content, no matter the platform.Did you miss Part 1 on Sound Vision? Listen here. Be sure to follow Sound Judgment so you don't miss the next bite-sized episodes on: Part 3: ScenesPart 4: SurprisePart 5: SuspensePart 6: SpecificsAll of these segments — each around 10 minutes or less — will come together soon for a full episode on How to Hook Your Audience and Keep Them Coming Back. You won't miss a thing if you sign up for my Sound Judgment newsletter, which includes the popular hands-on segment "Try This in Your Studio," kudos to creators who are lifting up the art and business of audio storytelling, news about the show, and useful resources. "Six S" Storytelling ResourcesShows and storytellers mentioned in this series: Bone ValleyCohosts: Gilbert King and Kelsey DeckerMarketplaceJohn Barth, Creative Media LLCThe 13th Step, an award-winning documentary series on sexual misconduct in the addiction treatment Reporter: Lauren ChooljianStory Editor: Alison MacadamNew Hampshire Public RadioDaily Creative Host: Todd HenryProducer: Joshua GottFamous & GravyCohosts: Amit Kapoor & Michael OsborneThe Rich Roll PodcastHost: Rich RollGuest: Charles DuhiggBook: Supercommunicators by Charles DuhiggCrime Show"Paging Dr. Barnes"Host & Executive Producer: Emma CourtlandKatie ColaneriSenior Podcast EditorNew Hampshire Public RadioKelly Corrigan WondersTell Me More with Kelly Corrigan"Bryan Stevenson""Samantha Power" Host: Kelly CorriganThis American Life"A Funny Thing Happened on the Way to the Quorum"Reporter: Sarah GibsonChameleon: Wild BoysHost: Sam MullinsFull Sound Judgment episodes featuring these storytellersBone Valley: How to Make a True Crime Podcast That Makes a Difference (Gilbert King, Kelsey Decker)The Host Defines the Brand with John BarthHow to Make Serious Topics Fun with the Hosts of Famous & Gravy (Amit Kapoor, Michael Osborne)Cinematic Storytelling with Crime Show's Emma CourtlandHow to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story (Katie Colaneri)The Art of True Curiosity with Kelly Corrigan of Kelly Corrigan WondersHow to Make Listeners Breathless for More with Wild Boys' Sam Mullins   
Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, guesting, scriptwriting and more. Hire Elaine to speak at your conference or company. Subjects include: Effective Storytelling; Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Success in Guesting, and much more. Discover our strategic communication services and coaching for thought leaders using storytel