27 min listen
Winning formulas for the best biotech and drug names
FromThe Top Line
ratings:
Length:
15 minutes
Released:
Apr 19, 2024
Format:
Podcast episode
Description
This week on “The Top Line,” we're joined by Fierce Biotech Senior Editor Annalee Armstrong and Fierce Pharma Marketing Senior Editor Ben Adams. We're diving into our recent spin on March Madness at Fierce.
This time around, Fierce Biotech kicked off its inaugural Best Biotech Name tournament, while over at Fierce Pharma Marketing, we held our biannual Drug Names tournament.
The editors discuss what makes a company or drug name tick, what to steer clear of, and how the entire competition played out.
To learn more about the topics in this episode:
#FierceMadness: AstraZeneca and Ionis cruise to victory as Wainua trounces Lilly's Mounjaro for the tournament win
#FierceMadness: The Best Biotech Name Tournament—A champion is CROWNED
See omnystudio.com/listener for privacy information.
This time around, Fierce Biotech kicked off its inaugural Best Biotech Name tournament, while over at Fierce Pharma Marketing, we held our biannual Drug Names tournament.
The editors discuss what makes a company or drug name tick, what to steer clear of, and how the entire competition played out.
To learn more about the topics in this episode:
#FierceMadness: AstraZeneca and Ionis cruise to victory as Wainua trounces Lilly's Mounjaro for the tournament win
#FierceMadness: The Best Biotech Name Tournament—A champion is CROWNED
See omnystudio.com/listener for privacy information.
Released:
Apr 19, 2024
Format:
Podcast episode
Titles in the series (99)
August 12th, 2022 by The Top Line