At long last, Randy sits down with Anthony Serra—the driving force, along with his superstar team, of the highest-volume seller on BaT with nearly 1,400 listings and counting.
They discuss Anthony's lifetime in the car business, from the family trade in '80s gray-market imports to a racing career to his first BaT listing and beyond; the importance of putting systems in place to operate at scale; focusing on the long view rather than a single sale price; how detailed photos can make a sale; becoming known as a purveyor of the Ferrari BB; inducing happy tears in the first winner of such a car; the rise of the 1989 Porsche 911 Speedster; falling into the role of Local Partner to the world; maintaining a well-deserved reputation as an engaged and high-touch seller; the additive nature of every comment on BaT, even the negative ones; specializing in "dog cars" and dearly departed longroofs; cars that "flunk the shop"; how COVID changed the business forever; achieving success by surrounding oneself with passionate enthusiasts, dedicated friends, and the worldwide BaT community; and how that community may soon get to experience Smell-O-Vision, 1600Veloce style.
Be on the lookout for an official announcement about our 2024 New York-area Alumni Gathering with 1600veloce! It's going to be a blast, and we'll publish details as soon as we can.