Philanthropy is most often associated with the fight against poverty and disease. But a new book claims that the philanthropic foundations established by the major American industrialists - Rockefeller, Carnegie and Ford - have also promoted American values across the world. From Chile to Indonesia, they've invested in the creation of intellectual elites with a neo liberal agenda. And, it's claimed, they've had a significant role on the international stage, transforming America from a parochial nation into a global leader. Professor Inderjeet Parmar explores the power of US philanthropy with Laurie Taylor. Also, what does the language of wine tell us about civilisation? Professor Steven Shapin charts the cultural and chemical evolution of wine tasting.Producer: Jayne Egerton.