9.9 million! That's how many watched Iowa and LSU do battle in the 2023 Final Four national title game on Sunday. It's not just a record. It's a paradigm shift. Bay Area New Group's Alex Simon joins host Howard Megdal to discuss Simon's stories on this, from the audience growing in women's college basketball and what it means, to the consequences of NWSL, not the WNBA, planting a flag first in the Bay Area. Seismic times for the sport! Learn more about your ad choices. Visit podcastchoices.com/adchoices