Erica L. Ayala returns to sing the high praises of Made for the W, a platform that amplifies sneaker culture in women's sports. Hear a clip from Erica's interview with co-founders Melani Carter, Bria Janelle, and general counsel Simran Kaleka.Erica also get very excited that she dropped a Blake Bolden reference on a WBB podcast. She does after all LOVE A STRONG CROSSOVER!Links mentioned in this episode:Sole SistersLegend of the Air SwoopesBlake Bolden is a BAD, BAD woman!Support Us By Supporting Our Sponsors! TheragunTry Theragun RISK-FREE for THIRTY-DAYS. Go to Theragun.com/LOCKEDON right now and get your Gen 4 Theragun TODAY. Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON,” and you’ll get 20% off your next order.BuiltGoVisit BuiltGO.com and use promo code “LOCKED,” and you’ll get 20% off your next order. Learn more about your ad choices. Visit podcastchoices.com/adchoices