CoinDesk's Jennifer Sanasie discusses why Starbucks' Odyssey project has failed.To get the show every day, follow the podcast here.Starbucks announced that it is sunsetting Odyssey, the 18-month experiment that uses collectible non-fungible tokens as the anchor of a loyalty program. According to two people familiar with the matter, Polygon Labs paid $4 million to collaborate with the coffee giant in 2022. CoinDesk's Jennifer Sanasie weighs in on Starbucks' failed attempt at entering the crypto space.-Consensus is where experts convene to talk about the ideas shaping our digital future. Join developers, investors, founders, brands, policymakers and more in Austin, Texas from May 29-31. The tenth annual Consensus is curated by CoinDesk to feature the industry’s most sought-after speakers, unparalleled networking opportunities and unforgettable experiences. Register now at consensus.coindesk.com.-This episode was hosted by Jennifer Sanasie. “First Mover” is produced by Jennifer Sanasie and Melissa Montañez and edited by Victor Chen.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.