A few weeks ago, Wendy’s encountered disaster when it announced, and immediately walked back, a plan for dynamic pricing. But this won’t be the last time you hear about the strategy. We talked to Sahaj Sharda, a Columbia University law student and author of The Extinction of the Price Tag, about the dangers of dynamic pricing and whether consumers can use it to their advantage.
Join our host Mark Dent, as they take you through our most interesting stories of the day.

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