Artists struggle a lot with the concept of niching, and I get it. Artists generally are free spirits and do not like the idea that they have to restrict their creative impulses. But in order to sell art and have a successful business, artists need to create a brand identity.  

In this short episode, I play a recording from a workshop where I talked about what niching is actually good for, and when it IS and isn't important.  I also talk about the two Josie Lewis brands, my art channel @josielewisart and my art biz channel, @the_Josie_show

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Quickstart to Selling Your Art Online
www.josielewis.com/quickstartGet my guide: 7 Habits of Successful Artist Instagrammers
www.josielewis.com/habits